BY: VALERIE ANN DISMAYA

Every Christmas, aside from gifts, letters, or cards, we call them Christmas cards, which are also a staple.

These cards typically contain short messages, expressions of gratitude, and greetings.

But did you know that during World War II, Christmas cards were used for propaganda?

The Japanese were the first to use this concept.

They noticed the deep belief of Filipinos in the spirit of Christmas.

They distributed these cards to get closer to and persuade Filipinos to support their fight against the Americans.

The cards contained Christmas messages, biblical quotes, and even anti-American slogans.

They incorporated a religious context with the Filipino love for Christmas to convince Filipinos that the Japanese were the ones who could provide good governance and should be their allies.

Christmas was turned into a patriotic tool.

Meanwhile, in the 1950s, Filipinos created their own version of Christmas cards, led by the “Father of Contemporary Printmaking in the Philippines,” Manuel Rodriguez Sr.

He started creating Christmas cards featuring Filipino-themed subjects, focusing on activities Filipinos do during the Christmas season.

Most of these cards depicted scenes like Simbang Gabi, Filipinos attending church, and children caroling.

He used his talent to strengthen the culture of the Filipino Christmas.

Over time, digital Christmas cards and social media greetings have become more popular.

But regardless of the platform, let’s always remember that the true message of Christmas is about spreading love, unity, and faith.