BY: CHARLES NIKKO LIMON
The National Commission on Indigenous Peoples (NCIP) Cordillera denounced the behavior of vlogger Deo “Diwata” Balbuena after he wore a Cordilleran traditional attire in a viral video filmed at the Strawberry Fields in La Trinidad, Benguet.
In the video, which was posted on February 22, Balbuena donned the indigenous outfit as part of his content creation.
However, many Cordillerans found his actions offensive.
NCIP Cordillera released an official statement condemning the vlogger’s conduct, stating that it misrepresented indigenous peoples and their culture.
“It portrayed a misleading image of indigenous people, especially since he is a public influencer with a wide audience,” said Rocky Ngalob, NCIP-CAR Special Concerns Officer. “His actions could shape outsiders’ perceptions of our culture.”
NCIP also clarified that Balbuena is not a member of any indigenous group in the Cordillera.
The agency reminded the public that wearing indigenous attire and accessories requires permission from the community and must be done with respect.
Following the backlash, Balbuena issued a public apology, stating that he never intended to disrespect or belittle Cordilleran culture.
“Instead of bringing joy, my actions caused offense,” Balbuena said. “I take full responsibility for what I did and sincerely apologize to everyone I have hurt.”
To make amends, Balbuena pledged to educate himself better on indigenous cultures before featuring them in his content.
Ngalob welcomed the vlogger’s apology, stating that acknowledging mistakes is an important step toward cultural understanding.
“This situation highlights the need to correct misconceptions about indigenous people,” Ngalob added. “One of NCIP’s tasks is to decolonize and remove demeaning stereotypes about our communities.”
Councilor Isabelo “Poppo” Cosalan Jr., a member of the Ibaloi community, also emphasized the importance of mutual learning and cultural awareness.
“Let’s help and educate each other to better understand the original Ibaloi culture,” he said.
Meanwhile, costume rental shops at Burnham Park have been reminded to educate tourists on the proper way to wear Cordilleran attire.
“We inform our customers about the proper use of these outfits,” said Adora Florendo, a staff member at one of the rental shops.
The NCIP stressed that while communities may grant permission for cultural activities, businesses offering indigenous attire must take the initiative to guide tourists on respectful practices.
