SM Supermalls and SM Prime Chairman Honored at 2024 Asia Pacific Tambuli Awards

SM Supermalls’ focus on sustainability and corporate responsibility was at the forefront at the prestigious 2024 Asia Pacific Tambuli Awards as it was recognized for two achievements.

SM Supermalls’ innovative Rainwater Project by SM Cares earned a Bronze Award in the Care for the Environment category. The project collects and turns rainwater into potable water safe for drinking, and is the highlight of the organization’s efforts in water conservation and environmental stewardship. This is especially beneficial to the residents of Baguio City, where water shortages are prevalent.

Further, Hans T. Sy, Chairman of the Executive Committee of SM Prime Holdings, was honored with the prestigious Lifetime Achievement Award. Sy’s unwavering dedication to philanthropy, environmental advocacy, and corporate leadership has left an indelible mark on society, inspiring positive change and empowerment across the Philippines and beyond.

Reflecting on his journey, Sy delivered a poignant acceptance speech, emphasizing the transformative power of personal advocacy and collective action. He remarked, “I am deeply honored and humbled to stand before you today to accept the Lifetime Achievement Award at the 2024 Tambuli Awards… I am filled with optimism for the future if we can inspire collective action. Together, I believe we can build a more sustainable and prosperous world for generations to come.”

His speech underscored SM’s enduring commitment to sustainability, community development, and corporate responsibility. Through initiatives such as comprehensive disaster risk reduction strategies, SM continues to spearhead meaningful change and uplift communities nationwide.

SM Supermalls remains steadfast in its mission to champion sustainability, disaster risk reduction, innovation, and social responsibility. The organization’s goal is to create a more resilient, inclusive, and sustainable future for all.

The Asia Pacific Tambuli Awards, which was held June 4 at the Grand Hyatt Manila this year, celebrates excellence in marketing communications, recognizing successful marketing campaigns and sustainability and corporate purpose initiatives that positively impact the world. Established in 2005, the Tambuli Awards honor organizations and individuals who demonstrate exceptional dedication to driving meaningful social change through innovative marketing strategies.

To know more about SM Supermalls’ innovative programs, visit or follow @SMSupermalls on social media.


SM Supermalls, through SM Cares, received a Bronze Award for its innovative Rainwater Project under the Care for the Environment category

SM City Baguio’s Rainwater Treatment Facility, which processes rainwater into potable water safe for drinking

Hans T. Sy, SM Prime Holdings, Inc. Chairman of the Executive Committee, pictured with the prestigious Tambuli Lifetime Achievement Award

From Left to Right, Top to Bottom: SM City Santa Rosa’s Solar Panels, SM City Baguio’s Rainwater Treatment Facility, SM Cares’ Trash to Cash Program, and SM Supermalls’ EV Charging Stations



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